MAURICIO ARIAS
LEADER IN STRATEGIC MARKETING & ADVERTISING OPERATIONS AND PROCUREMENT, INTERNATIONAL MARKETING SPECIALIST
Mauricio is a leader in strategic marketing, advertising operations, and procurement, as well as an international marketing specialist with over 25 years of proven success across Latin America. His sharp vision and assertive leadership have driven major projects, strategic negotiations, and transformative business plans, positioning him as a key player in the industry. Mauricio’s deep expertise spans Client Services, Acquisitions, and Marketing Services agencies, making him a versatile leader with an unmatched understanding of the complex Client-Company-Supplier ecosystem.
Renowned for his passion for brand innovation, Mauricio excels at identifying emerging trends and capitalizing on new business opportunities. His commitment to excellence and results-driven mindset fuel his ability to inspire high-performance teams and consistently exceed expectations. Known for his exceptional negotiation skills and strategic resource management, Mauricio is also a master at cultivating and maintaining long-term, high-value relationships.
Fluent in English, Portuguese, and Spanish, Mauricio has spent the last 15 years in regional leadership roles across Latin America, where he has successfully managed diverse, multicultural projects. Currently, he heads Point of Sale Materials (POSM) operations for both modern and traditional channels in the Americas and the Caribbean at Total Marketing Support, a British company serving Mondelez International.
As a respected thought leader in the field, Mauricio is also a seasoned speaker and panelist at B2B Marketing & Strategy events, where he shares his expertise on creating value and fostering collaboration between Procurement and Marketing teams. His unique blend of intercultural fluency, strategic vision, and commitment to fostering sustainable client-agency-supplier relationships makes him a sought-after leader and influencer in the marketing and procurement space on an international scale.